When I create a mindmap for a new website to setup I like to indicate against each topic what this will represent in WordPress, eg is it a category, a page, a plugin etc. I have fond that the best way of doing this in Xmind is to assign a marker to each topic together with a legend for the marker say ahat they represent. If you would like to see an example the follow this link that’ll show you a mindmap for the Dungog Chamber of Commerce.

To find out about Xmind and other resources I recommend hit this.

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Find out what the Pretty Link Plugin can do for your Internet Marketing efforts.

This is just a fantastic plugin. One of the the really important things we need to know in our Internet Marketing efforts is what works and what doesn’t. The basic thing it does is to redirect from our custom URL to an external URL. Eg we might have a external URL http://secure.hosting.com/cgi-bin/affiliates/id=QWNERTY, which is our ugly affiliate link and it also tells the visitor aha he’s an affiliate. Pretty links now allow us to setup a custom URL http://yourdomain.com/hosting, cool isn’t it? So when someone clicks our custom link it redirect them via the external link to the relevant page and records their click in our database so we have a record of how many people clicked a certain link and we get some more info like what browser they were using their domain name etc. Pretty Links allows us to:

1. To have shorter URLs
   eg instead of http://yourdomain.com/yourcategory/article-name/ we can have http://yourdomain.com/rbt
   which is useful for Twitter or for promotions
2. Keep stats about clicks
3. Hides the external URLS and shows our custom URLs instead
4. We can group links to get combined stats for them
5. Market Samurai uses Pretty Links to integrate with WordPress
6. We can find out who we are sending traffic to and start talking to them to encourage them to send traffic to us

This plugin is so good that I’m now making it part of our Content Ready Website product. To find out what the Content Ready Website is all about hit this now.

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To be successful you will want to get into the blogging habit, which is “A POST A DAY”. Every working day without fail you need to make a post. Your aim of every post is that you use it together with a call to action to get people to read a sales page. So remember that your sales funnel is:

1. Write a post that attracts readers
2. Ask the visitor to read a sales page
3. Convince the visitor on your sales page to take the action you want them to take, eg to buy your widget.

You will also want to get into the habit of collecting relevant material for your posts. If you are like me you are reading all kinds mags online and off-line that are relevant to your target market. Whenever you come across something that interests you it’s also most likely that your blog readers will be interested. The trick is to gather this relevant information. Well since you now know the categories what you need to do is to create a manilla folder for each category and every time tou read something in a mag of interest rip it out and place in the relevant folder like wise create a folder for each category in your email client and copy relevant emails to it and of course have a folder per category in your documents folder on your PC. Not only is it painless to gather information but you ensure it’s relevant when you file it, because if it doesn’t fit into one of your categories then most likely it’s not relevant to your target market!

Think this is good, then find out more about our Content Ready Website here.

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Because I can’t help myself but have to have things structured I have decide to start a personal blog so I can move all “of topic” posts there. It just doesn’t sit well with me that I have put stuff here that isn’t relevant to my target market.

Talking about generating traffic it reminds me of a article on sitepoint a little while ago where the author was proudly reporting an additional 10,000 unique visitors because he had posted something about a celebrity. When I started this blog a few months ago we had a big sand storm and I posted photos about it and emailed the link to a bunch of friends and my BudgetHandles customers. My idea being that this was a sneaky way of introducing my new website to them and some might be interested in my offer. And yes I got heaps of feedback and was sent plenty of photos of the dust strom in various parts of Australia but no not one person even took notice of my other content. And during discussions with some of the people you commented on my photos I said “What did you think about my new site?”. And the reply in most cases? “What new site?”. So the moral of the story is that it is no use just getting traffic for traffic sake, it needs to be relevant traffic. As often less is more. We want less but relevant traffic.

Anyhow back to creating my personal blog. One very important part of setting up your own website is that you need to research what you website is about (website objective) who your target market is and what categories and tags you will be using. When you buy my Content Ready Website you receive a complete Research Guide and worksheet for this purpose. I always use a mindmap to identify the core issues that will be my categories and tags for any new website. I usually just draw this up on a piece of paper however whenever I need to present or communicate the outcome I create a Mindmap with Xmind such as the one below:

wolfs-z.com mindmap

If you are looking to use Xmind (opensource – free) or are looking for other resource then see all resource I recommend here.

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One thing I often get aksed is: “How will I manage to be able to add content that has never been published before every day?”

A very important part of having a blog is that you need to post daily (work days that is). However adding unique content is firstly not as difficult to do and seecondly not always required.

Really unique content

This is usually stuff that happens to you, so if it is about personal experiences then this can often be unique. Add names of those involved and you will ensure it is unique. And the most important content that by definition is always unique is your user generated content and information about your products and services. So every time you get a testimonial or answer a question you received from a customer there is a post! When talking about your products always be sure to be specific, eg use your product codes and other specifications because this will make your content unique and when people do a search using your specific product specifications guess what? You pop up!

Your View on other peoples Content

Blogging is a lot about taken content that is already out there but reviewing, restructuring and rephrasing it to your situation. For example I blog a lot about stuff to do with WordPress lets say how to remove certain pages from your page widget. Now if you search the web you will see others have blogged about this as well. Howver I do it in my style and once you got used to that style you will find it a quick way of absorbing ne information and applying it and I provide this information within the context of my blog which in turns provides a valuable resource on how to market your website on the Internet.

So that’s really it the combination of unique content together with content from others that is applied to your situation or target maket is really what blogging is all about.

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This is a quick post to let you know that I have released my first product:

Your Content Ready Website. It has everything included you need to get your profitable web presence underway. This includes but is not limited to:

• Website Research Guide and website research worksheet
  This to clearly identify your commercial opportunity and is the basis for your content structure and will then also be very helpful once you start working on driving traffic to your site
• Get the domain name you want
  includes an extensive guide on how to find and register a domain name that will support your Internet Marketing strategy
• Your website will be fully setup by me and includes 12 months hosting and support as well as the Thesis Theme.
• and more …

Find out all the details about the Content Ready Website here

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I’m on sattelite and my connection is sometimes sluggish. When watching educational videos I often spend as much time watching as waiting for the next part to download. Silly me! Today while I was at our little computer shop in town James said “I always hit the pause button and wait for it to down load first and then I watch it”.

So that is hat I did today, start the video, hit pause and the grey bar will indicate once it’s downloaded and then watch it without any interruption. Great! This might have been obvious to you but has been very help ful to me so I thought it might also be helpful to you.

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Interview participants

Topics covered in this interview

• Membership site advice from the trenches
• must have membership software
• wordpress plugins for membership sites
• pricing strategies
• the “bikini concept” and how to use it
• and much more

Click Here To See What Chris Garrett Is Using For His Membership Sites

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After some feedback and discussions I have re-visited my previous post:
Do you know the 15 aspects of your web presence (website) that you must address to be successful?
to structure it in categories that make it easier to decide which category you want to DIY or outsource.
The aspects of your Internet Marketing IM) Strategy are:

1. Market Research (what “burning” problem are you resolving, what keywords will people use to find you, what products or services will you sell)
2. Website (domain name and hosting, WordPress or Joomla, site appearance and how will customers buy and pay eg payment gateway, shopping cart etc.)
3. Content and sales strategy (posts and pages that need to contain text, audio and video and user generated content such as FAQs, testimonials, blog comments etc)
4. Build you customer list and keep in touch (name capture, auto responder, newsletter and adding value to every communication)
5. Monetise your website (sales pages, affiliate sales, paid consulting, paid forums or member only content,)
6. Get Traffic (SEO, PPC, social media, feeds, forums, affiliates, book marking, ping, mirror, directories and ezines)
7. Testing, a saying of James Schramko is: “Unless you test it’s all BS!” (website analytics, conversion rates, onsite visitor behaviour, landing pages, PPC ads and keywords, split testing of different calls to action etc.)

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Please see my newer post for this here please

Please note that all instructions here are assuming that you have cpanel access to your server and that its a fresh installation (read all files on your server will be overwritten)

1. Install Wordpress  on the new domain
   cpanel > fantastico > Wordpress blog (I’m assumming install into your root folder)
2. Copy all existing files to your new domain, including plugins, images etc.
   old site: cpanel > backups > Download a home directory Backup > save to your PC (name will be backup-yr-site.tar.gz)
   new domain: open the archive and delete all files other then public_html and save as oldsite.zip
   goto cpanel > file manager (be sure to be in your root folder, this is where you see the folder public_html listed and upload oldsite.zip  (this will take a while)
   once upload is completed you will see oldsite.zip in the listing click on the name itself > extract file contents (right hand side of screen)
3. Backup old database and import it to the new database
   create a backup of your database cpanel > backups > (under Download a MySQL Database Backup) wrdp1 > (save to your PC) wrdp1.sql.gz
4. Update the database with you new domain name.
   Goto new database cpanel > phpmyadmin > yr-username_wpdp1 > SQL tab
   issue these actions one at a time (copy and paste into the SQL window and change doamin names then click GO):
   UPDATE wp_options SET option_value = replace(option_value, ‘http://www.old-domain.com’, ‘http://www.new-domain.com’) WHERE option_name = ‘home’ OR option_name = ’siteurl’;
   UPDATE wp_posts SET guid = replace(guid, ‘http://www.old-domain.com’,'http://www.new-domain.com’);
   UPDATE wp_posts SET post_content = replace(post_content, ‘http://www.old-domain.com’, ‘http://www.new-domain.com’);
   Plesase note that the URL in the above 3 commands needs to be with or without www depending on how you use you domain name, if uncertain then run the with and without the www.
5. Update settings and forwarders
   You will need to logon with the user name / password from you old site to your new admin panel, goto wp-admin > settings > update to new domain etc., then update your own profile. And now forward your old domain name to your new domain to ensure people still find your site cpanel > Redirects (after the >> enter http://yr-new-domain.com) and choose as a permanent forward since this will ensure that browsers update their bookmarks also.

Please note that you are doing all this at your own risk and I can take no responsibility for your outcome. Having said this since you are leaving your old site live until your new site is up and running there is of course no real risk involved. If something goes wrong you can always start over.
These instructions are based on a more basic blog post called:
http://blog.template-tuners.com/how-to-move-wordpress-from-a-domain-to-another/

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