After some feedback and discussions I have re-visited my previous post:
Do you know the 15 aspects of your web presence (website) that you must address to be successful?
to structure it in categories that make it easier to decide which category you want to DIY or outsource.
The aspects of your Internet Marketing IM) Strategy are:
- Market Research (what “burning” problem are you resolving, what keywords will people use to find you, what products or services will you sell)
- Website (domain name and hosting, WordPress or Joomla, site appearance and how will customers buy and pay eg payment gateway, shopping cart etc.)
- Content and sales strategy (posts and pages that need to contain text, audio and video and user generated content such as FAQs, testimonials, blog comments etc)
- Build you customer list and keep in touch (name capture, auto responder, newsletter and adding value to every communication)
- Monetise your website (sales pages, affiliate sales, paid consulting, paid forums or member only content,)
- Get Traffic (SEO, PPC, social media, feeds, forums, affiliates, book marking, ping, mirror, directories and ezines)
- Testing, a saying of James Schramko is: “Unless you test it’s all BS!” (website analytics, conversion rates, onsite visitor behaviour, landing pages, PPC ads and keywords, split testing of different calls to action etc.)
Your Website (domain name, website type: blog or corporate website, content management system (CMS), the appearance of your website and the hosting of your website)
Content (content you generate as text, audio and video and user generated content such as FAQs, testimonials, blog comments etc)
Keywords (research, usage in content and meta data,
Generating Traffic (SEO, PPC, social media, feeds, forums, affiliates, book marking, ping, mirror, directories and ezines)
Your Internet marketing strategy or how to monetise your website and list (sell products or services, affiliate sales, consulting, paid forums or member only content and how will customers buy and pay eg payment gateway, shopping cart etc.)
Testing, a saying of James Schramko is: “Unless you test it’s all BS!” (website analytics, conversion rates, onsite visitor behaviour, landing pages, PPC ads and keywords, split testing of different calls to action etc.)
Build you customer list and keep in touch (name capture, auto responder, newsletter, adding value and so on)
Content (content you generate as text, audio and video and user generated content such as FAQs, testimonials, blog comments etc)
Keywords (research, usage in content and meta data,
Generating Traffic (SEO, PPC, social media, feeds, forums, affiliates, book marking, ping, mirror, directories and ezines)
Your Internet marketing strategy or how to monetise your website and list (sell products or services, affiliate sales, consulting, paid forums or member only content and how will customers buy and pay eg payment gateway, shopping cart etc.)
Testing, a saying of James Schramko is: “Unless you test it’s all BS!” (website analytics, conversion rates, onsite visitor behaviour, landing pages, PPC ads and keywords, split testing of different calls to action etc.)
Build you customer list and keep in touch (name capture, auto responder, newsletter, adding value and so on)
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